Preface to the Second Edition ix
I THE FIRST TRADITION 11
II FOUNDATIONS 25
1 The Ultimate Particular 27
2 Service 41
3 Systemics 57
4 The Whole 93
III FUNDAMENTALS 103
5 Desiderata 105
6 Interpretation and Measurement 119
7 Imagination and Communication 127
8 Judgment 139
9 Composing and Connecting 159
10 Craft and Material 173
IV METAPHYSICS 181
11 The Evil of Design 183
12 The Splendor of Design 191
13 The Guarantor-of-Design (g.o.d.) 201
V A DRAWING TOGETHER 213
14 Becoming a Designer 215
15 Being a Designer 239
The Way Forward 261
Preface to the Second Edition
￼It was with mixed feelings of excitement and hesitancy that we approached the opportunity and concomitant responsibility for developing a second edition of this book. The excitement came from the opportunity both to refine some of the ideas introduced in the first edition and to add many of the new ideas that we have been working with over the last few years. The hesitation came from the realization that we might easily make changes and additions that would not necessarily be seen as improvements over what was accomplished in the first edition.
The responses we received from readers of the first edition convinced us that there indeed had been a need for the kind of book about design we wrote. Based on feedback from an astonishingly broad spectrum of readers we realized that there are people from all around the globe who are deeply engaged in advancing design scholarship. We found that there are many design practitioners who devote a significant amount of time and effort to the development of both their understanding of design as well as their improved practice of design. We also discovered that there are an immense number of people, new to the game of design, who are interested in becoming designers in newly emerging fields and professions that were just beginning to appear when we published the first edition. In addition, the growing interest in adapting design thinking to established fields, domains, or professions became apparent from the diversity of backgrounds of the readers making contact with us.
It is with amazement and satisfaction that we have followed the devel- opment over the last few years of the increasing general interest among a broad set of stakeholders in design thinking, design theory, and even in the philosophy of design. We started our work on the first edition in the early 1990s, finalizing the writing about ten years later. During that time we had little idea that design learning, design thinking, and design practice would become such a recognized part of not only academia, but the realms of business and government as well.
The ever-growing interest in design as an important and essential approach to intentional change made it compelling to further develop our ideas from the first edition of this book. However, even if awareness and interest in design have grown, there is still a need for further advancing and championing the “big” ideas introduced in the first edition. We are still pushing to make a case for the recognition of design as its own intellectual and practical tradition of human inquiry and action on equal footing with science, art, and the humanities. Today it is even more important to make the case for an intellectually viable and well-grounded scholarly approach to design.
We see the second edition of our book as a continuation of the first edition’s support for the development of a widespread design culture and a philosophy of design that is stable and true to the “nature” of design. Our intention is that this new edition will be even more supportive of the individual designer learning how to think and act with increasing competence in a designerly way.
This second edition has gone through both large and small revisions. Every chapter has been refined and modified. We have revisited our use of core concepts and terms with the purpose of being more consistent. We have added, updated, or removed references where it was important to do so.
We have also changed our approach to graphics in the second edition. We have introduced the notion of schema as the primary means for representing holistic concepts, ideas, and fundamental knowledge in visual form. This means that there is an increased importance vested in the graphics—that is, the schemas—to expand and complement the text in revealing or reflecting deeper understandings of design.
Among the bigger changes that appear in the second edition are two re-written chapters—chapter 3, formerly “Systems,” is now “Systemics” and chapter 10, “Production and Caretaking,” is now “Craft and Material.” We have completely removed the last part of the first edition—Character and Competence—and added a new part V—A Drawing Together—with two new chapters—chapter 14, “Becoming a Designer,” and chapter 15, “Being a Designer.” We have added an epilogue—“The Way Forward”— where we invite the readers to take a look into the future of design and their own design futures.
We are extremely grateful to all the students and colleagues who have commented on and critiqued the book over the years. This includes non-academic colleagues and interested individuals as well who have provided us a tremendous amount of support and encouragement. The critiques, both positive and negative, have been very helpful and are appreciated. They have helped us to understand how we can further develop and com- municate our ideas—to make them more available and relevant to our readers.
We would like to thank our colleagues and students at Carnegie Mellon University; The Naval Postgraduate School; Indiana University Bloomington; and Umeå University, Sweden. We thank the School of Computer Science at the University of Montana for their support. We also thank Anne Nelson for her continued invaluable assistance in crafting the draft document. We are very appreciative of Robert Sandusky’s reviews of earlier drafts and his invaluable suggestions for their improvement.
We are particularly grateful to Doug Sery and the MIT Press for giving us this opportunity to publish the second edition of The Design Way.
Harold G. Nelson Erik Stolterman